Birth of a new logo

Today marks the birth of a new logo for my photography business. Thanks to a friend who has helped me to design the new logo.
The new logo is an update of my original logo to freshen it, add a little colour to modernise it. My old logo was first created in December 2007 using an ancient Chinese seal script form of the character for "Dragon". It is pronounced Lóng in Mandarin Chinese. In 2008 I modified it by having a black square box behind the character.

During the process of redesigning my new logo the Lóng character was initially dropped. I was in a dilemma on whether to forgo it and go completely modern. But I felt I still want to keep the oriental feel to it. It is part of me and will always be. Feedback from my friends have also been encouraging too in favour of maintaining the old logo. A good friend sumed it all.

She said "In view of fengshui, LONG is good. It will bring your career to great heights one day. I would suggest you preserve the form & shape of LONG. You can enhance but don't distort LONG too much, otherwise there's no more LONG energy left for you to carry on your career building. LOL". How true and we are after all Chinese J

With a new year, new decade and start of my business in Singapore it would be timely to modernise the logo. Thank you Aaaron Henley for your help to design my new fabulous new logo. Clean and simple logo with a touch of oriental red to make it vibrant.


Comments

Post a Comment

Popular posts from this blog

King and Queen of NUS at Blackout Party 2010

Image
Visit the photo gallery of the crowning of Mr and Ms NUS - http://bash.dragonshutter.com The King and Queen of NUS 2010 was crowned last night at the F1 Pit Building at Marina Bay. The annual event organised by NUSSU Bash 2010 see a big turned out by students from the National University of Singapore, their families and supporters. Congratulations to Raymond Koh and Valene Chai for winning the crown. Here are some photos from the event with more to follow. A website will be created shortly with all the pageant photos on stage plus off stage photos. See behind the scene photos of how the contestants prepare themselves as they go on stage that you don't get to see. Read related blogs: NUS Bash 2010 Photo Shoot link NUS Bash 2010 'Black Out' party link
Read more

Blast from the past - Christmas 1999

Image
It was December 1999 and I was spending my holidays in Singapore with my family to enjoy Christmas and the festive season. The family with mum and dad; new born Yi Run spent a lovely afternoon having tea at a restaurant in the city. Our new to be brother in law Ken-Lin has now become a regular in our family get-together. High tea is a popular Singapore afternoon social gathering which is buffet like with a large spread of various kind of food that are delicious and all you can eat. Some popular venues to experience high tea in Singapore that serves local Singapore favourites or western: Goodwood Park Hotel - click Raffles Hotel - click Swissotel The Stamford - click
Read more